Challenge

Arical Skin launched as a brand-new DTC men's skincare brand with zero existing audience or purchase history. Early campaigns suffered from pixel tracking issues and ad sets where multiple creatives competed for the same budget, starving new tests of real data before they could prove themselves.

What we did

I diagnosed and fixed the pixel tracking, restructured every campaign into isolated ad sets so each creative got a fair, unstarved test, and ran a structured creative testing framework across BTS/authentic video, founder-led content, and direct-response static ads — matching landing pages to each ad's specific message and offer.

Challenge

An established streetwear brand with a loyal organic following, but past paid campaigns were plain product photos in a single ad set with no hooks, offers, or testing — and results had faded over time. Visitors were also adding to cart but not finishing checkout.

What we did

• Rebuilt the account into focused Sales campaigns, cutting underperforming ads fast so budget went to what was working
• Launched a separate campaign for lower-priced items to give every product a fair test
• Produced new static and short-form video creative with strong hooks and the offer shown up front
• Verified purchase tracking end to end (pixel + Conversions API)
• Fixed checkout friction and set up an automatic abandoned-checkout email